As it pertains to the recent InformationWeek article “Big Data ROI Still Tough to Measure,” we appreciate the attention to the need to make big data analysis simple, fast and easy for all business people to use. In terms of ROI, we at Oversight Systems have found that it’s very impactful and measurable when you apply big data style analysis to operational decisions – the thousands of decisions made each day at the frontlines of business. In addition to the recent IDG survey, the Gartner Group published a report last month on the need for Operational Intelligence Platforms (OIPs). This report provides both recognition of the pioneering work of Oversight Systems and others as well as gives insights into how these emerging platforms can complement traditional data analysis technologies to put big data to work immediately for better decision making and higher ROI. There is an emerging and consistent theme among those that closely follow big data analytics that tools are needed that can drive action from analytics to drive better decisions. The OIP framework laid out by Gartner is very consistent with requirements we’ve seen in the market – the decision management and action capabilities are critical. OIPs are complimentary to traditional Business Intelligence (BI) technologies and not a replacement. The way we look at it, BI equals discovery of a new “aha” and OIPs are all about putting those “ahas” to work.