Program Marketing Analyst

Duties

Handle lead generation and sales objectives through a mix of marketing programs over a variety of channels focused on building the sales pipeline. Develop and execute webinar program strategy and drive the process, draft marketing messaging, prepare presenters and moderators for the live presentations, and evaluate and report on the programs for further improvement. Identify opportunities specific to territory engagement through sales management and create highly targeted account-based marketing (ABM) regional campaigns with Digital Marketing. Assist with organization and coordination of annual User Conference and other events. Research applicable events, negotiate costs, manage messaging and follow up activities. Identify goals, content, and promotion strategy, manage budgets, and coordinate all logistics. Track performance of lead gen programs. Analyze and optimize programs, tactics, manage all lead data from events, and generate reports on ROI. Communicate to sales team all information needed to promote events, drive attendance, capture leads, and ensure follow-up. Use CRM and Marketing automation tools such as Salesforce and HubSpot.

 

Other

Full time. Travel involved to unanticipated client locations within US.

 

Requirements

Bachelor’s degree in Economics or Business or Equivalent + 2 years’ experience in job offered or related. Any suitable combination of education, training or experience accepted.

 

Location

Marietta, GA

 

Respond to: HR – Code SZ, Oversight Systems, Inc., 1165 Northchase Parkway SE, Suite 400, Marietta, GA 30067.

This position is eligible for our employee referral program.

 

About Oversight 

The world’s largest companies and government agencies trust Oversight to identify enterprise spend risk no matter where it resides in their organization. Oversight’s AI-powered platform drives financial transformation by reducing audit effort and eliminating data silos to monitor and analyze 100% of spend transactions with unparalleled accuracy. With full visibility into spend, Oversight customers find and prioritize employee-initiated and third-party spend risk that would otherwise go undetected by in-house processes.  By identifying process breakdowns and making corrections early, Oversight helps optimize budgets, reduce out-of-policy spending by 70% while maximizing audit efficiency and eliminating cash leakage.

 

Oversight is an equal opportunity employer.

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